I care a lot about people.
How companies attract them.
What they promise them.
What people actually experience once they're there.
And what happens when those things don't match.
People Nerd is strategic advisory for employer brand, recruitment marketing, internal communications and people experience.
I help organizations figure out what's actually going on, decide what matters and make the story match the experience.
[Let's talk about what you're working on →]
Get to the problem
Examine the employer story across candidate experience, employee reality, recruiting, content, reputation, and the systems supporting them. You leave with evidence, priorities and a roadmap.
Get people in a room
Not four hours of me talking at your team.
We work through a real problem together, challenge assumptions, make decisions and leave with something useful.
Get unstuck
For established teams that don't need another agency. They need experienced help figuring out what's next.
You probably don't need more content.
You may not need a new EVP, either.
You might need to understand why recruiters aren't using the one you have.
Why employees don't recognize themselves in your careers content. Why Marketing, TA and Communications are telling slightly different versions of the same story.
Or why everyone is experimenting with AI while nobody has agreed on what good looks like.
Those aren't content problems - they're alignment problems. And eventually they become recruiting problems, engagement problems and credibility problems.
That's usually where I come in.
