
I'm fascinated by what makes people believe something, choose something, join something, stay somewhere, leave somewhere—and tell somebody else about it afterward.
I've built a career around those questions. I've spent more than two decades working at the intersection of employer brand, recruitment marketing, internal communications, employee experience and talent acquisition.
I've led global teams at Indeed, and Crunchyroll. I've worked at Twilio, RigUp (Workrise), IBM and other organizations navigating growth and change. I've hired agencies and challenged agencies. Built teams and rebuilt them. Created employer brands and watched what happens after launch, or when they fail to launch. Worked with recruiters, marketers, communicators, HR leaders and executives who don't always speak the same language.
And I've learned that the interesting problem is almost never the thing sitting in the brief. Being a nerd isn't about knowing everything. It's about caring enough to keep learning.
Some people are LEGO nerds. Sports nerds. Star Wars nerds. Plant nerds. My thing happens to be people.
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