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Bring the messy problem.

The work usually starts before there's a neat brief.

Something isn't working. A team has lost focus. The EVP isn't traveling. Recruiting needs better tools. Employee reality and external messaging have drifted apart. AI has created 15 new possibilities and zero additional clarity.


That's fine. My job isn't to sell you the same methodology regardless of the problem.

It's to help you understand the problem well enough to solve the right one.



Not sure which one you need?

You shouldn't have to diagnose yourself before calling the person you're hiring to help diagnose the problem.

[Tell me what's going on →]

tell me

Expectations vs. Experience Audit

Find out where the story stops being true.

An independent look across the employer brand and the experience underneath

Depending on the problem, we'll examine:

  • Employer brand and EVP
  • Career site and candidate journey
  • Recruitment marketing
  • Employee stories and social content
  • Reviews and external reputation
  • Recruiter messaging and enablement
  • Internal communications and employee experience
  • Measurement, governance and ownership
  • AI discoverability, workflows and content 

What you get:

~15-25K

A clear current-state assessment, the gaps that matter, prioritized recommendations and a practical roadmap. This is for teams that know something needs to change but don't want to spend six months discovering what. 


[Talk to me about an audit →]


Workshops & Working Sessions

Less keynote. More work. I design working sessions around an actual challenge your team needs to solve. Common subjects include: Employer Brand Strategy, EVP activation, storytelling, measurement and operating models.

AI Systems

Useful workflows for employer branding, recruitment marketing, recruiting and communications - without pretending every problem needs an agent. 

Recruiter Enablement

Turning strategy into something recruiters can actually use on Tuesday morning. Recruitment Marketing audience, message, channels, content and recruiter activation.


Experience

Connecting the promise you're making to candidates and employees with what your people actually experience, across every part of the talent lifecycle.

What you get:

~2.5-10K

Formats range from focused virtual sessions to half- and full-day workshops, designed to deliver what you need. 


[Build a workshop with me →]


90 Day Advisory

Sometimes you don't need another vendor. You need another experienced brain in the room. The 90 Day Advisory is for leaders with an established team, real complexity and something important that needs to move. Examples: Clarify purpose, priorities, operating model, measurement and what the team should stop doing.

Reset an established EB/RM team

Clarify purpose, priorities, operating model, measurement and what the team should stop doing.

Align employer brand and experience

Connect external promise, internal reality, leadership narrative and employee storytelling. 

Build a talent attraction operating model

Create governance, recruiter enablement, tools, measurement and a repeatable way of working across regions.

Find message-to-market fit

For agencies, technology companies and other brands trying to reach employer brand, recruitment marketing, talent acquisition or internal communications buyers.

What you get:

~15K/month

This is advisory, not outsourced execution. I work closely with your leaders and team, help make the hard decisions, build what needs building and leave you more capable than when I arrived.


[Talk about 90-Day Advisory →]

If you're not quite sure what you need, we can create something together.

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